Free translation of an article from Hussey Seating Company. Original article here.
According to research by Newzoo, the e-sports market is on track to break the billion-dollar revenue barrier by 2020, with even greater growth over the next three years. According to the same research, global audience growth is estimated at 24% over the same period.
Although the impacts of COVID-19 have been felt heavily on events and the entertainment industry, the number of venues and amphitheaters built or renovated to support the burgeoning e-sports industry is increasing to meet demand. As the industry continues to grow, here are five points an organization should consider before building, designing or renovating a venue dedicated to e-sports:
1. Space design and layout
One of the crucial steps in designing a space is to have a clear understanding of how it will look before you start investing. To do this, work directly with the manufacturer, architect or design partner to have your installation designed in a Revit 3D modeling and visualization tool.
Not only does this tool help you visualize the e-sports enthusiast experience and design the space, it also allows your investors and donors to do the same. By designing your space in Revit, you’ll see what’s possible for your installation, and what layouts your space can accommodate. With an understanding of the layout and the options available, you can begin to plan the types of events that can be held in this facility to generate revenue.
Whether it’s the number of seats, the layout, the style of the space or the brand experience you want to represent, making sure you have the resources available to visualize your concept before it comes to fruition is vital if you’re thinking of investing significant sums in your project.
2. Adaptability to your e-sports hall
The adaptability of your e-sports hall is the key to maximizing your investment over its lifetime. Thanks to the adaptable layouts, you can hold a wide range of events – while offering every spectator the best possible view.
The best way to ensure this is to offer your spectators adaptable seats. By using telescopic stands, retractable bleachers, portable stands, motorized stands orother choices than fixed seats, you can maximize your venue’s layout so that “every seat is the best” when holding various events.
Although there are many different types of seats, the more versatile they are, the better you’ll be able to fully optimize your layout, while offering your spectators comfort in more ways than one.
3. The quality of the products in your e-sports room
With high attendance and competitors coming and going, high-quality equipment – with warranties for your electronics, spectator seats and furniture – is a must. Quality often means longer life for your product and savings on life-cycle costs. The extra protection offered by warranties means a lot less hassle when it comes to customer service and repairs.
4. Quality of service for your installation’s products
When it comes to finding the right products and services for your venue, consult the experts and find out who can service your bleachers or fixed seats locally. When you work with someone who knows the industry, this process often runs smoothly. Local support is available to answer questions and solve problems quickly. The experts also know which high-quality products have a long service life, and how to maintain them. When looking for quality products for your room, be sure to combine high-quality products with supportable warranties and easy-to-replace parts – your local experts can recommend manufacturers who meet these requirements for you.
5. Your customers
Whether it’s a local e-sports competition or a larger tournament, comfortable seating arrangements for all spectators with an optimum view are essential to deliver an exceptional audience experience. Whatever seats you choose for spectators or competitors, comfort and view are paramount.
In addition to comfortable seats, in the context of e-sports, it’s important not only to have a space where spectators can sit and watch the players compete, but also where they can take part in activities outside the main competition. With a space where spectators can socialize and play, network with other participants, or stop by a booth/stage, you’re sure to encourage their participation in the activities taking place during competitions held at your facility.
Since e-sports is a market where competitions are generally broadcast on platforms such as Twitch (Amazon), YouTube (Google) and Mixer (Microsoft), it’s crucial to entertain spectators in a variety of ways and provide them with comfortable seats from which to watch the show – and in doing so, Hussey Seating Company is here to help you with all your e-sports seat needs.
Atmosphäre is proud to be the exclusive distributor of Hussey Seating Company in Quebec, and supports the development of e-sports across the province. Contact our team for your next project.
